Commercial 4

           I started to watch the film entries in the Public Awareness category and got about halfway through them. Although many were good, only one really stuck out to me. It was a public service announcement about honesty and values. It starts out in a medium range camera shot showing an older lady and a teenage boy sitting at a bus stop. The commercial also starts with playing “Where is the Love” by the Black Eyed Peas and it continues throughout the whole commercial. The teenage boy is listening to his IPod and has kind of a grungy image. When the bus comes, the old lady gets on but accidently leaves her purse behind. The teenage boy looks around, grabs the purse, and looks inside. He then puts it under his arm and takes off running full speed through ally ways and around corners. At this point the viewer thinks that he is stealing the lady’s purse. Suddenly he arrives at the next bus stop as the bus comes to a stop and the old lady gets off. He walks up to her, gives her the purse, and tells her she left it at the last stop. She is very grateful, thanks him, and walks away. Then, a cop car pulls up and the cop says to the boy, “Nice move kid.” After that, the commercial ends with the word honesty across the screen. I thought this commercial had a great message and the song choice made the execution of the commercial even better.