The first set of commercials that I viewed at the festival were about public health and safety. I had seen a couple of these before but I liked the truth.com one. The entire commercial is in the same setting, which is an office. It starts in a long range shot of the interviewer who works for a tobacco company asking the potential employee some questions. Then, the camera zooms in on the interviewer when he asks “What could you do if a health company said your product killed millions of people every year.” The potential employee is caught off guard and doesn’t really know what to say. Then the camera pans back to the interviewer who makes a face and then the commercial is over. It ends with a screen saying truth.com. In my opinion this commercial is informing, persuading, and reminding the consumers about tobacco use. It informs by giving a statistic and encouraging consumers to go online to read more about the truth with tobacco. Also, it is persuading people who do use tobacco products to stop by telling how dangerous they are. Finally it reminds all consumers about the dangers of the products and that just because companies put them out on the market, doesn’t mean they are safe to use.
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