Commercial 2

           Skol beer from Brazil had some really great film entries into the alcoholic drinks category. The commercial starts with a group of four guys that are all on a skydiving trip together. They are sitting in the plane when one of them shows that he has brought a cooler. When everyone realizes that it is Skol beer, they are delighted and happy that it is on the plane with them. Suddenly, the cooler gets pulled out of the plane and starts falling down. Recognizing their love for the beer, all of the boys quickly jump out after it not realizing that they don’t have parachutes. The camera goes into a close range shot of the boy’s faces as they fall through the air. There is slow music playing and they are all screaming. They reach the cooler but then crash into a barn, still with the cooler of Skol. They reward themselves from the stressful dive with some Skol beer in the barn. The slogan is then showed on the screen, “All for one, and one for all.” I liked this commercial because it was funny and it makes consumers remember Skol when they think of beer. It is an exciting commercial that will persuade consumers to buy Skol next time they go to get beer.