Commercial 1

          I watched the whole household cleaning product category and I really liked the febreze commercials. They start out by asking random people on the street to help them with an experiment. If they except, then they are blindfolded and taken to a nearby location. All of the places that they are taken to are very dirty and do not look very appealing. Since the volunteers have blindfolds on though, they have no idea what kind of environment they are in. The place has been sprayed with febreze and they are told to use their sense of smell since they are not able to see. All of them say that they smell something great using descriptive words like “fruity” or “beachy.” After smelling the wonderful smells they are told to take off their blindfolds and look at where they are. All of them are completely caught off guard and surprised that the place looks so gross. This commercial uses a demonstration with real people to show how well their product works. It is also humorous when the people take off their blindfolds, so it makes the viewers laugh and think about their brand in a good way at the end of the commercial. The slogan is “Breathe Happy” and I think that it was a great demonstration to show off their product.